While we’re taking a wander around the topic of social media, the Financial Times has reviewed a new book which, although not purely about social media, is relevant and possibly quite entertaining too, especially for those who are social media buffs or aspire to become one.
The article, Presence sense and the social media age, reviews The Impact Equation: Are You Making Things Happen or Just Making Noise?, by Chris Brogan and Julien Smith.
It does sound as if the authors know what they’re talking about, although the FT also suggests that it takes a certain amount of audacity to declare yourself an expert on something that barely existed 10 years ago.
The side links to related articles are also interesting, such as Think twice before tweeting which makes some interesting points about the effects of digital media within the corporate world. One example given is the impact upon Marketing, such as the pressure to respond as fast as possible which, of course, leaves little time for “critical or reflective thinking”. The article says that a speedy response can appear impressive, but it is still wise to stop and think for a moment before hitting send.
Note: if you don’t have an FT subscription you can still register to get access to some free articles each month.
(I stopped and thought before pressing “publish”)