Google’s Head of Search muses on the future

The BBC news interview with Amit Singhal, head of search at Google, is an interesting read.

Amit Singhal discusses a range of issues, including enabling computers to have an improved “understanding” of the search terms we enter, improving the serach engine’s ability to link terms together, as we do automatically all the time, for the correct context and relevance.  He’s therefore asked about the personalisation that Google has introduced and compares this with contextualising our searches – while also saying that we mustn’t lose the serendipity of search.

He talks about Google’s ambitions to create more “intelligent” searching with reference to the Knowledge Graph, launched back in May and what the future might bring, acknowledging the (already considerable) power of today’s smartphones.

One message is certainly clear: that developments such as the Knowledge Graph are just  small steps along the search journey that Google is undertaking.  What next, and what will other search engines do (apart from watch Google)?

Ah, I feel another literary reference coming on.  E.M. Forster’s “only connect” from Howard’s End comes to mind.

 

Advertisements
This entry was posted in About Google, Featured sites, Future views, Information literacy, Latest news, Psychology of search and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s